MIP Junior Spotlight: Cookie Jar Entertainment
Published: October 2, 2012
CANNES: Cookie Jar Entertainment is celebrating Inspector Gadget’s 30th anniversary with the launch of a brand-new series with its Canadian broadcast partner TELETOON.
The series will again revolve around the iconic bionic bumbling detective. Also for TELETOON is Dr. Dimension Pants, an original series by Brad Peyton. The show What Do People Do All Day?, based on the popular Richard Scarry franchise, is for the Canadian broadcaster CBC. “These shows are based on very popular children’s brands and have shown through previous productions that they rate highly with audiences around the world,” says Michael Hirsh, Cookie Jar’s CEO.
Hirsh says that the company is expecting to pre-sell Inspector Gadget, What Do People Do All Day? and Dr. Dimension Pants at the market. He is also keen to find co-production partners for the latter two titles. “We have become the number one supplier to streaming networks for their kids’ content and we look forward to meeting with our existing customers as well as new entrants to the field around the world,” he adds of his further MIPCOM goals.
Want more? Here's picture proof of the press release, taken from the online slideshow version of the MIPJunior & MIPCOM edition of TV Kids, published September 25th. (You can find the press release yourself by going to page 26 in the slideshow.)
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So finally, the revival/spinoff series is an official fact. (It somehow always feels more official when the production company announces it themselves.) And, it looks like "revival" might be the right word for it. Not much detail is uncovered, but judging by the above magazine snapshot, the show's title seems to simply be "Inspector Gadget". As in... a brand new season of the 80s series "Inspector Gadget"? Plus, the one sentence actually telling us something about the show says, "The series will again revolve around the iconic bionic bumbling detective." What, so it won't revolve around the son of the iconic bionic bumbling detective? WHEW!
Of course, we don't really know yet what the show will or will not do... but if it proves NOT to have any shockingly groundbreaking twists on the classic formula (like introducing a son for the main character - just a thought that popped into my mind), I really wouldn't mind. I just want to see someone do a good, new Inspector Gadget series - a new series which doesn't take away or change everything that made the show great in the first place. I'm hoping Cookie Jar and its partner TELETOON can do that. So far, at least, I'm liking what I'm hearing. It's nice that they're timing the new show to debut for Gadget's 30th anniversary. It's nice, too, that Michael Hirsh (executive chairman of Cookie Jar and DHX Media) is the one to announce it. Considering that Hirsh was also one of the original founders and leaders of Nelvana - the famous Canadian animation studio which co-produced the first season of Inspector Gadget with DiC - it just seems to fit. The new show is being produced in Canada, like the first season of the old show was, and for some reason I just like the sound of that.
To round off, here's yet another brief mention of the new show, from the MIPCOM News - Quick Review newsletter (page 4):
MIPCOM 2012 was the first time that kids studios DHX Media and Cookie Jar Entertainment have been in Cannes since they agreed a $111m deal. Underlining Canada’s importance to the kids business, the deal creates the largest independent owner of children’s programming in the world. Executive chairman of the enlarged group, Michael Hirsh, was in town with series such as Inspector Gadget (a new version) and Dr Dimensionpants.
Plus PICTURE PROOF! (Nice shirt, Michael.)
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This short brief mentions a fact I haven't yet bothered to write about: DHX Media buying Cookie Jar Entertainment in a deal which, after finalizing last month, created the world's largest independent library of children's entertainment. (Brag, brag.) So Gadget is technically owned by DHX now... even though Cookie Jar is still an up and running company, as a subsidiary of DHX. I had wondered if this buyout would affect the upcoming Gadget series in any way (maybe a bit like how the planned 2009 reboot was cancelled after Cookie Jar bought and swallowed DiC)... but this seems not to be the case here, as both DHX and Cookie Jar were behind promoting the new show at MIPCOM. Good stuff.
By the way... "iconic bionic bumbling detective" has a kind of catchy ring to it. New official tagline?
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